The Art of Management – Winning Concepts and Strategies

The Swiss eLearning Institute's The Art of Management course was created for those seeking profound managerial insight and understanding. Created together with leading academic and professional management experts, the course puts a strong emphasis on building and strengthening your very own potential. All topics covered throughout the modular course are related to the daily challenges in the life of an entrepreneur, ensuring that those winning concepts and strategies immediately apply. The Swiss eLearning Institute's The Art of Management course is geared towards building experience and skills to support your management needs, which can be applied very well to your own network.

Topics covered:

  • Risk management
  • Personnel management
  • Strategic management concepts
  • Financial management
  • Operations management
*Course available in Arabic, English, French and Russian.

Executive Summary

Introduction to Management

Management is all about coordinating the resources you have (people, money, land, etc.) in order to accomplish set goals effectively and efficiently. It usually involves working with and through people by planning, organizing and controlling activities that aim to reach a set goal. It requires special skills and knowledge to cope with the task.

The basics of management started to appear on the battle fields of ancient times and since then different approaches to management have been born. Six major ones are:

Management Basics

Management involves three elements: people, a goal and the leader/manger, because people are gathered in a team to reach a goal. They select one person to be the leader who overlooks the process and leads them into the right direction. Managers are people who are responsible for carrying out management. There are different kinds of managers. Usually this is based on the status and level they hold within a company’s hierarchy. Skilled managers are not born. Being a good manager takes time and experience. A good manager should possess technical skills and human skills, as well as conceptual skills. Management consists of four different functions: planning, organizing, leading and controlling. Many think that managing is the same as leading. This is not true. Leading is a part of managing but it is not the same. Strategic management involves the four management functions in connection with defining and implementing a strategy. The first step is to develop a mission and objectives. Next, the internal and external environments need to be analyzed. Then, strategies are formulated and implemented. Lastly, the outcome of the strategy is evaluated.

Business plan

Business plans are vital elements of successful businesses. Although their structure differs from industry to industry it has to contain the most important common elements (Cover page, table of contents, executive summary, business and product description, marketing plan, management plan and financial analysis).

Business plans are essential if you want to apply for loan, but they also help you to run your business and give you direction if you lose track. To prepare a high-quality business plan takes time and effort, however it is definitely worthwhile in the future.

Managing your risk

When running a business or coordinating a project there will always be a lot of uncertainty involved. In the business world this is called risks. Some of the risks are foreseeable and you can control them, but some of them are not predictable and you simply cannot prepare for them most of the time. The first thing you have to do when starting a new business is to do research in the area or market that you have chosen, so that you can outline the possible risks. You can minimize your business risks by avoiding taking risky steps in your business.

You also can transfer your risk to an insurance company by paying a rather low fee to protect yourselves from the prospects of bigger financial losses.

Organizational culture

Organizational culture is about how management is organized and how management organizes the company as a whole. Organizational culture is the business’ personality and includes attitudes, beliefs and values of a company that influences employees and their behavior. The organizational culture should be the same throughout the whole organization. An organization’s culture can be described as either a weak or a strong culture. A strong culture is characterized by high employee dedication, motivation and loyalty, whereas a weak culture is characterized by the opposite.

Personnel management

All the people working for your company are your personnel (employees and independent contractors). Personnel management is everything it takes to fill all the positions in your company with the right people and ensure that they show high performance in the long run. The main activities related to personnel are: recruiting, employee training and development, performance evaluation, development of compensation system, employee motivation, company policy development, firing.

In a company the personnel management functions may be carried out by the boss, by one of the employees, or even by an external specialist. Finding the right people to work for your company involves careful planning (identifying what professionals you need) and preparation for hiring (creating job description and job specification), recruitment and selection activities. Recruitment can be done internally, through employee referrals, and externally through the advertisement of the open position in different media or in universities. Selection is the process of screening and evaluating the candidates to make sure that the most appropriate applicant is hired. Interviewing is the most widespread form of selection, while other forms like written tests, performance tests and assessment centers are also popular.

Financial management

Financial management is about balancing your finances (income and expenditures) in a way that will enable you to reach a specific goal (like survival, saving a certain amount per year, affording a good vacation, buying a new car, etc.). Financial management focuses on financial planning and forecasting, fund raising and managing company’s capital, performance monitoring and accountability.

The outcome of financial planning is often represented by financial budgets. A budget is a money plan for accomplishing a set objective (sales budget, start-up budget, etc.). Budgets are created in two ways, either by using previous budgets of the same kind and making minor changes to them, or by creating a totally new budget. Budget control is done to ensure that each set objective is accomplished within the limits of the finances assigned for it.

The most important form of accountability is financial statements, which reflect the financial situation of a business. There are two main financial reports: income statement (summary of revenues, expenses and profit for a period of time) and balance sheet (snapshot of the company’s assets).

Every company goes through a life cycle and the stages are: pre-launch, start-up, maturity and decline. Each stage requires different financial decisions to be taken. When you know your business stage and its financial needs, it is time to search for the ways to obtain the money. The capital available for your company can come from two basic sources: internal (by involving your own capital and that of co-owners/partners) and external (bank loans, business angels, venture capitals, etc.).

Managing yourself

Managing yourself and your time is the key to good performance and effectiveness. In today’s business world, many people find themselves overloaded with work and they do not how to cope with the amount of work or even where to begin. In order to manage your day and yourself effectively you should set yourself goals according to your priorities. Review your schedule to see if you have worked according to your self-set standards and make changes if necessary. In order to perform well, you need to know your personal strengths. Do not take any tasks in areas where you know you cannot perform well, because it takes more time to become better in fields that you are not at all good at, than to get better in areas where you already perform well. Be aware of stress. Some stress can actually be quite positive for your performance and body, but too much stress in the wrong amounts can be quite harmful. Stress affects your mental as well as physical wellbeing. When negative stress become too much too handle, people can suffer a burn out. A burn out can lead to depression, as well as other physical and mental problems. In most cases a burn out should be professionally treated, either by a psychologist or another doctor.

Leading your employees

Leadership is a combination of learned skills and character qualities that allow a person to influence others and inspire them to share his vision, and motivate them to achieve a common goal. It is good when managers are also leaders, but the words “leader” and “manager” are not synonymous. Leaders lead the followers using personal charisma and motivation and by appealing to the heart. A manager, however, manages work using formal authority, and by appealing to peoples’ heads.

Leadership styles vary from strict centralized leadership, to letting employees decide on methods of reaching goals. And there is no one best style; it should change depending on the situation your company is in.

Among the main skills a successful leader should have are: motivation, communication/ negotiation, tasks and authority delegation, brainstorming.

Motivation is what inspires us for action. Our motivation is usually high when we start a new project or business because we are excited about the new adventure, but it can drop by time and it is our responsibility to keep our motivation up. There are numerous methods we can employ for self-inspiration, such as:

If you have employees, or people working under you for your project, you almost certainly depend on them a lot. It is therefore crucial to know what motivates them. Money is not everything! You can motivate extrinsically with rewards, recognition, individual treatment, growth opportunities and by assigning leadership roles. Intrinsic motivation is a bit more complicated than extrinsic motivation, because it has to come from the employee’s side. Examples for intrinsic motivation are belief, passion, work that the employee finds interesting and team spirit.

Delegation is when you get someone else to do the job for you. An appropriate person has to be chosen and instructions have to be given regarding the outcome and the process of the execution of the task. The result has to be controlled, while the way of performing the task may be left to the executor to decide on.

Negotiation is the dialog between two or more people when they are searching for a mutually acceptable solution to conflicting views. For a successful negotiation preparation should be done beforehand and goals should be set (including the bottom line beyond which you will not go). Looking at the problem from your opponent’s point of view is useful, as this will help to identify your options. Striving for a win-win situation should be your priority.

Brainstorming is a tool used to solve problems by creative ideas in a group or alone. When you brainstorm in a group you have to act as a facilitator, making sure that everyone in the group understands what the aim is and agrees with it. Individual brainstorming is a great tool when you have to organize your thoughts or take a decision because it helps you to think outside the box.

Privacy Policy

QNET is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience.

This Statement of Privacy applies to the QNET website and governs data collection and usage. By using the QNET website, you consent to the data practices described in this statement.

Collection of Your Personal Information

QNET collects personally identifiable information, such as your email address, name, home or work address or telephone number. QNET also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favourites.

There is also information about your computer hardware and software that is automatically collected by QNET. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by QNET for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the QNET website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through QNET public message boards, this information may be collected and used by others. Note: QNET does not read any of your private online communications.

QNET encourages you to review the privacy statements of websites you choose to link to from QNET so that you can understand how those websites collect, use and share your information. QNET is not responsible for the privacy statements or other content on websites outside of the QNET website and the QNET family of websites.

Use of Your Personal Information

QNET collects and uses your personal information to operate the QNET website and deliver the services you have requested. QNET also uses your personally identifiable information to inform you of other products or services available from QNET and its affiliates. QNET may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

QNET does not sell, rent or lease its customer lists to third parties. QNET may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, telephone number) is not transferred to the third party. In addition, QNET may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to QNET, and they are required to maintain the confidentiality of your information.

QNET does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

QNET keeps track of the websites and pages our customers visit within QNET, in order to determine what QNET services are the most popular. This data is used to deliver customised content and advertising within QNET to customers whose behaviour indicates that they are interested in a particular subject area.

QNET websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on QNET or the site; (b) protect and defend the rights or property of QNET; and, (c) act under exigent circumstances to protect the personal safety of users of QNET, or the public.

Use of Cookies

The QNET website use cookies to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programmes or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalise QNET's pages, or register with QNET site or services, a cookie helps QNET to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same QNET website, the information you previously provided can be retrieved, so you can easily use the QNET features that you customised.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the QNET services or websites you visit.

Security of Your Personal Information

QNET secures your personal information from unauthorised access, use or disclosure. QNET secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

QNET will occasionally update this Statement of Privacy to reflect company and customer feedback. QNET encourages you to periodically review this Statement to be informed of how QNET is protecting your information.

Contact Information

QNET welcomes your comments regarding this Statement of Privacy. If you believe that QNET has not adhered to this Statement, please contact QNET's webmaster. We will use commercially reasonable efforts to promptly determine and remedy the problem


Your use of this website constitutes your acceptance to the terms of this Disclaimer.

No Warranty to Accuracy

The information provided by us on this website is on an ‘as is’, ‘as available’ basis and is for general, indicative purposes only. Although every effort is made to ensure the reliability of the information contained in this website, this shall not constitute as a warranty, either expressed or implied with regards to the accuracy and adequacy of any information stated herein.

We expressly disclaim any guarantee or warranty of promised future income or earning. Any claim of earning or earning potential should be treated as an opinion only and you shall not rely on it unless you have verified its accuracy. We shall not be held liable to and shall not accept any liability, obligation or responsibility whatsoever for any loss or damage arising from your reliance on such claims.

Links to Third Party Website

Links to third party websites may be provided in this website. The provision or assistance in providing such links is only for users' easy reference purposes only. It does not represent that we agree or do not disagree with the contents of any such external sites. We will not have or accept any liability, obligation or responsibility whatsoever for the content of such external websites and will not accept any responsibility and shall not be held responsible for any loss or damage arising from or in respect of any use or misuse or reliance on the contents of any such external websites. We reserve our right to delete or edit any information on this site at any time at our absolute discretion without giving any prior notice.

Terms of Use

We provide our services to you through this website based on the Terms of Use (‘Terms’). Please read the Terms carefully. Your use of this website constitutes your acceptance of our Terms.

Licence to Use

We grant you a limited licence to access and make personal use of this site. Except with our express written consent, you are not allowed to download or modify our website, or any portion of it. You are not allowed to reproduce, duplicate, copy or modify our website or any portion of it.


On this website, we may provide materials which you are expressly allowed to download. By downloading any such materials, you agree to use the materials only for your personal, non-commercial use. You must retain all copyright and other proprietary notices contained in the original materials or any copy of those materials. You are not allowed to use these materials for any commercial purposes, other than for the purpose of promoting the networking business of the Company, or on any other website unless a prior approval is obtained from the Company in accordance with the QNET Policies & Procedures.

Electronic Communications

When you make any transaction via our website or send emails to us, you agree to receive communications from us electronically and all agreements, notices, or any other communications that we provide you electronically satisfy any legal requirement that such communications be in writing.


The content of this website, including text, graphics, images, logos and the compilation of the content of this website are our intellectual property.

Personal Data

All personal data you submit to us via this website is governed by our Privacy Policy.

Links to Third Party Websites

Links to third party websites may be provided on our website. However, we are not responsible for the content of those third party websites. Please refer to our Disclaimer.

Code of Ethics

QNET expects all Independent Representatives (IRs) to uphold the principles of fairness, honesty and integrity in all their dealings and activities as IRs.

This Code of Ethics forms part of the QNET Policies & Procedures and all other regulations and agreements currently in place, which bind every IR. Any serious breach of the Code, Policies & Procedures, regulations and agreements in place will involve action(s) being taken by QNET in accordance with the QNET Policies & Procedures.

The Code of Ethics explains proper conduct of business for IRs to practice.

Additionally, QNET encourages all IRs to obtain and observe the Code of Ethics that has been provided by any DSA (Direct Selling Association) in their respective countries if and where applicable.

It is a mandatory requirement that IRs comply with the Code of Ethics at all times.



1.1 Contact & Communications

An IR:

a) will at all times, when contacting anyone either from a telephone list or by other means, respect the privacy and wishes of the person contacted;
b) will never engage in objectionable or abusive conduct, unfair or aggressive conduct when contacting or dealing with any other person in relation to QNET or opportunity it provides;
c) will offer the opportunities of, and association with QNET, on its merits without exaggeration, concealment, curiosity or misrepresentation;
d) will ensure they maintain their personal presentation in dress, language and documentation to the highest possible standard;
e) Will observe the provisions of the law and good manners regarding times and days when making the call and appointments.

1.2 Presenting Opportunity

An IR presenting the Business Plan at any time, conducting a Training Event or Seminar or QNET IR Meeting will:

a) not falsely represent to any person any details regarding the financial rewards available under the QNET Plan;
b) not make any false or misleading representations about the features of QNET’s products, services and programmes, including as to their standard, quality, value, characteristics, accessories, uses for a particular purpose, merchantability or benefits;
c) not make any false or misleading representations about the price of QNET products or services;
d) not engage in conduct that is liable to mislead anyone as to the nature, manufacturing process, characteristics, suitability for purpose or quality of any QNET products or services;
e) not make any false or misleading representations concerning the need by anyone for goods or services;
f) make it thoroughly clear to any person to whom the IR discusses the opportunity that financial rewards to IRs are based on an IR’s individual performance;
g) use official literature as approved by QNET including forms, scripts and other tools.

1.3 Conducting Business

An IR must not at any time:

a) take advantage of another person's disabilities or weaknesses, such as illness, age, infirmity, lack of education or unfamiliarity with language;
b) actively solicit or demand orders for QNET products by anything other than an offer to collate any order an IR wishes to make, including by the use of physical force, undue harassment or coercion;
c) refuse to identify themselves when requested to do so.

1.4 Explaining the Business Plan

When presenting or discussing the QNET Business Plan and the Benefits which might be available, an IR must generally rely for reference on QNET literature and observe the following regarding the contents of the Business Plan:

a) if predictions as to profitability are made, they should reflect what an average person carrying on the Business would achieve under normal circumstances;
b) if any estimates of profits are made, the assumptions on which they are based should be clearly stated;
c) where there is no previous experience on which to base expectations as to profitability, this should be stated when making the representation.

When presenting or discussing the QNET Business Plan, an IR must not make false representations concerning:

a) any risks likely to be associated with carrying on the Business;
b) the amount of time the average person would have to devote to carrying on the Business;
c) the annual expenditure and the annual gross income which the average person carrying on the Business might expect and the method of calculating those figures.



2.1 Authorisation Limit

Authorisation of an IR is limited. They shall refer any matter pertaining to QNET to the designated Company Representative. An IR shall not interfere in any decision making process without prior written approval from the Company Representative.

2.2 Poaching Independent Representatives

QNET does not condone the intentional poaching of other competitors’ IRs or IRs from another line of referralship within the QNET Business.


As trademarks, logos and service marks are registered and owned by QNET and/or its affiliates, all written materials are the copyright of QNET. The use of trademarks, logos or service marks or the publication of copyright materials may only be undertaken with the written authorisation from QNET and not otherwise.


QNET publishes detailed data about its products which is verifiable, accurate and complete. An IR must not make claims about any QNET products or services unless they are sourced from appropriate official QNET literature and accurately reflect the information contained in the appropriate literature.


5.1 Promote Ethical Business Practice

An IR will:

a) ensure the IRs in his/her group are aware of this Code and at all times carry out their Business relationships either within the group or with IRs of the public in a lawful manner, with courtesy and integrity, and in accordance with this Code;
b) ensure they remain well informed regarding laws applicable to the Business and duties of an IR including other essential facts and public policies or regulations which may affect such Business and duties;
c) keep confidential and not unethically use information that may be of detriment to another IR’s Business.

5.2 QNET’s Obligations

QNET will ensure that:

a) its employees will at all times act in a manner which does not conflict with the best legitimate interests of an IR and carry out duties in accordance with professional courtesy and integrity;
b) IRs are kept well informed regarding laws applicable to the Business and duties of IRs and other essential facts and public policies which affect such Business and duties and will comply with all the requirements thereof;
c) full cooperation of its employees is given to IRs with respect to advising them about matters which affect them;
d) it acts in the IRs’ legitimate interest to the best of its abilities.



QNET and an IR will accept the Code of Ethics entirely and observe its provisions.

6.1 Compliance

QNET and an IR will ensure full compliance of the Code:

a) in QNET’s case by Directors, Executives and all other employees;.
b) in the IR’s case by the IR and their Downlines

6.2 Administration

QNET will administer its dealings with IRs in a manner that is conducive to compliance of the Code of Ethics.


IR(s) must not:

a) tout for or on behalf of another MLM Company or Direct Selling Company;
b) divulge confidential information to unauthorised persons or for unauthorised or unethical purposes;
c) discuss financial aspects of other IRs’ Businesses;
d) encourage another IR to change line of referralship;
e) engage in Cross Lining or Poaching;
f) encourage or induce any other person to engage in Cross Lining or Poaching;
g) use QNET’s sponsored Functions, Literatures or CDs to support Cross Lining or Poaching.


An IR, either with or without an Upline’s assistance, must at all times complete all relevant parts of an Application in the presence of the Prospect.

8.1 Explanation to Prospect

A Sponsor or Upline must explain to the Prospect, and complete in their presence, the details of the Application Forms so that the Prospect comprehends that they are personally introduced by the Upline or Referrer.

8.2 Application Subject to Acceptance

The Application Form is subject to QNET’s discretion in accepting it as a valid application and making the appointment of that person as an IR.


If an IR becomes aware of a breach of this Code, and wishes to proceed to lodge a complaint, the complaint should be made in writing in accordance to QNET Policies & Procedures.


“Good Business ethics starts with ME, the Leader. As a QNET Independent Representative, I will…

This is my pledge and commitment to myself, my network, and my Company.”

Earnings and Income Disclaimer

We make every effort to ensure that we accurately represent these products and services and their potential for income. Earning and/or income statements made by our Company and/or Independent Representatives are estimates of what you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual. The examples are not to be interpreted as any guarantee, promise, representation and/or assurance. We do not purport our business and/or us as being a 'get rich scheme'.

As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees, promises, representations and/or assurances concerning the level of success you may experience. Your level of success in attaining the results claimed depends on the time you devote to the business, the ideas and techniques mentioned, your finances, knowledge and various skills, since such skills and factors differ according to individuals.

Testimonials and examples used are exceptional results, which do not, or may not, apply to the average person, and are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results. We reiterate that each individual’s success depends on his or her background, dedication, desire and motivation.

There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the Internet that we cannot foresee, which can reduce results. We are not responsible for your actions. Any claims made of actual earnings or examples of actual results can be verified upon request.

The use of our information, products and/or services should be based on your own due diligence, which you undertake and confirm that you have carried out to your entire satisfaction. You agree that our company is not liable for any success or failure of your business, acts and/or conduct that is directly or indirectly related to the business and/or the purchase and use of our information, products and/or services.