eCommerce

Utilise the Internet to maximise your business! Introducing you to the electronic marketplace and the rapidly developing field of eCommerce, the Swiss eLearning Institute’s eCommerce course allows you to understand the basics that are needed to develop your skills to build successful Internet business of online marketing. This course is designed to familiarise individuals with current and emerging electronic commerce technologies and then guide you through the various techniques. This helps you capture the appropriate responses from your target market such as email marketing, capitalising on the marketing phenomenon of social media, and online marketing solutions. Learn the tips and tricks that will push your business to another level!

This course explores 9 keys to success in online marketing.

Topics covered:

  • Online marketing basics
  • Enhancing your business through social media
  • Online advertising and promotion
  • Identifying and capturing online target markets
  • Online public relations
  • RSS feeds, email marketing, auto responders
*Course available in Arabic, English, French and Russian.

Executive Summary

The Internet has become a phenomenon and it is important for businesses to take advantage of this global platform.

Online marketing has emerged as an important way to increase profits and improve performance. It involves a variety of approaches including social media sites, blogs, video and content sharing, technologically-enhanced tools such as RSS and web-based mobile applications. Many of these tools are either free or low in cost. Online marketing provides instant access to the masses with a minimum of delays, hassles, and even effort.

Online marketing basics

In the first chapter, you will explore important considerations in the migration of a traditional business to the eCommerce version including the selection of a domain name, the nature and design of the website, the maintenance of email lists, and search engine optimisation techniques.

RSS feed, Emails marketing basic

In Chapter 2, you will learn about using email, a cost-effective, user-friendly channel to encourage greater customer loyalty and feedback. You will analyse the top three feed-based email services (Google Adsense, Feedblitz, and Aweber) that automate the creation and distribution of emails and newsletters to their target market, comparing their advantages and disadvantages. Learn how to build an email list by engaging your target audience. Use RSS feeds to build an effective channel of communication and attract more customers. Learn how the use of email autoresponders, an essential constituent of viral marketing, can provide continuous follow-up and contact with customers, encouraging brand loyalty.

Social media marketing

Chapter 3 explores ways that you can create a buzz for your brand through viral marketing techniques, where consumers are influenced enough to persuade others into product usage. Learn about classic examples of the success of these techniques. Explore the use of social networks like Facebook and Twitter to provide two-way dialogue with a global customer base. Easy to use and implement, social network promotion tools tap into customer interests and allow you to interact with target niches. Discover the ways that social bookmarking sites can maximise your advertising.

Online adversting

In Chapter 4, you will learn about the four reasons for using a blog format and about the incredible growth of Twitter, a micro-blogging service that specialises in helping you send very short, blog-like updates to anyone who signs up to 'follow' the posts you make. One of the largest social networks, Twitter provides the cheapest and most effective way to promote your product to millions of users. Learn how to 'tweet' effectively and grow your customer base!

Public relations

Chapter 5 explores the art of public relations, using media coverage to attract customers for a long-term relationship with your organisation. Explore the tools and techniques involved in gaining online coverage, so that you can promote your product and earn respect and trust at the same time.

Online broadcasting

The tremendous international potential of the Internet is explored in Chapter 6. Learn about online broadcasting, with the creation and distribution of your own videos. Creating a video that people want to share with their friends brings the viral power of the Internet to your product. Discover how online radio shows (the audio equivalent of blogs), podcasts, tele-seminars and webinars can help you reach your target market.

Affiliate marketing

Chapter 7 explores the world of affiliate marketing. A variety of techniques involve maximising the use of search engines through keyword advertising. Learn how the advertising model 'Pay Per Click' can increase traffic to your website by allowing you to purchase the best position on the result page of search engines. 'Pay per sale' provides a commission to a sales affiliate, while 'Pay per lead' rewards an affiliate based on the number of people from a targeted market that register on your website.

Online tools

Chapter 8 will provide you with online tools and tactics that you can use to measure the online success of your business, including diagnostic web-based traffic reporting services or services like Google Analytics that identify highly viewed content and help businesses understand their customers’ interests. Learn how to be competitive online by creating and maintaining an effective online presence. Discover how you can identify your key performance factors and build upon your competencies.

Internet marketing is currently the most important advertising medium. This course is designed to make the basic concepts of online marketing campaigns easier to understand and use.

Bonding with Your Customers

An important element of success is being able to establish strong bonds with your customers, win their loyalty, and provide such good service that they keep returning. Through online marketing, mass markets are easily available at low cost. Wise organisations take full advantage of the Internet to establish and maintain long-term relationships with their clients.

Technology at Your Assistance as a Tool and not as a Decision Maker

The Internet is a powerful communication network. Learn how to efficiently use various cost-effective tools, programs and techniques, to empower both companies and customers to reach their goals and objectives and have successful experiences.

Listen to What Your Customers Says – and Respond to Their Interest

Customers have higher expectations. They are no longer simply buying products, but are making informed buying decisions. Learn how to shape your brand’s image through the use of blogs and websites. Develop an online product presence that engages your customer audience and channels their interest in your product or services in positive ways.

Online Marketing: Preferable over Traditional Print Marketing

Online marketing is more than just sharing simple content. It is a medium that enables two-way communication. Learn how your business can benefit from the impact of customer interactivity. Develop an understanding of your target market and build lasting relationships with your customers, resulting in greater brand loyalty.

Marketing to Engage a Global Audience

Learn how to modify your marketing messages to meet the interest of your target audience. You can meet the needs of customers in niche communities that already exist through services such as Facebook, Twitter, MySpace and LinkedIn. Learn about using tele-seminars or podcasts, publishing articles on niche community sites, and using pay per click ads to reach your customers online.

Build Up Your Brand’s Reputation

Explore 6 ways that you can naturally push your product presence out across the web and develop a 'reputation cloud' that constantly evolves through interaction with customers, clients, competitors, and suppliers.

Reach Out to Your Target Audience through Good Content

Learn how to go beyond canned 'corporate speak' customer service responses to embrace the many publishing-style online marketing opportunities. Discover how you can spread your brand presence and invite customer interaction through publishing quality content.

Growth to the Next Level – Go Global

Having a multi-channel online presence creates a strong online portfolio and web presence for you through various social networking platforms. This can lead to great success as you connect with customers around the world.

Learn about the many advantages provided by your website, email newsletters, your blog links, the archives of your newsletters or blog, your profile pages on famous sites like Facebook and Twitter, your friends, followers and fans on the social networking platforms, your company’s listing on directories, your company and brand listings in Google and other search engines, and videos on Internet online players.

Add the Personal Touch

Customer relationships are the key today for any sort of business. Discover how you can integrate the development of customer relationships in your business through the use of social networks for interaction and feedback.

Privacy Policy

QNET is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience.

This Statement of Privacy applies to the QNET website and governs data collection and usage. By using the QNET website, you consent to the data practices described in this statement.

Collection of Your Personal Information

QNET collects personally identifiable information, such as your email address, name, home or work address or telephone number. QNET also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favourites.

There is also information about your computer hardware and software that is automatically collected by QNET. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by QNET for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the QNET website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through QNET public message boards, this information may be collected and used by others. Note: QNET does not read any of your private online communications.

QNET encourages you to review the privacy statements of websites you choose to link to from QNET so that you can understand how those websites collect, use and share your information. QNET is not responsible for the privacy statements or other content on websites outside of the QNET website and the QNET family of websites.

Use of Your Personal Information

QNET collects and uses your personal information to operate the QNET website and deliver the services you have requested. QNET also uses your personally identifiable information to inform you of other products or services available from QNET and its affiliates. QNET may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

QNET does not sell, rent or lease its customer lists to third parties. QNET may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, telephone number) is not transferred to the third party. In addition, QNET may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to QNET, and they are required to maintain the confidentiality of your information.

QNET does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

QNET keeps track of the websites and pages our customers visit within QNET, in order to determine what QNET services are the most popular. This data is used to deliver customised content and advertising within QNET to customers whose behaviour indicates that they are interested in a particular subject area.

QNET websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on QNET or the site; (b) protect and defend the rights or property of QNET; and, (c) act under exigent circumstances to protect the personal safety of users of QNET, or the public.

Use of Cookies

The QNET website use cookies to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programmes or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalise QNET's pages, or register with QNET site or services, a cookie helps QNET to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same QNET website, the information you previously provided can be retrieved, so you can easily use the QNET features that you customised.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the QNET services or websites you visit.

Security of Your Personal Information

QNET secures your personal information from unauthorised access, use or disclosure. QNET secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

QNET will occasionally update this Statement of Privacy to reflect company and customer feedback. QNET encourages you to periodically review this Statement to be informed of how QNET is protecting your information.

Contact Information

QNET welcomes your comments regarding this Statement of Privacy. If you believe that QNET has not adhered to this Statement, please contact QNET's webmaster. We will use commercially reasonable efforts to promptly determine and remedy the problem

Disclaimer

Your use of this website constitutes your acceptance to the terms of this Disclaimer.

No Warranty to Accuracy

The information provided by us on this website is on an ‘as is’, ‘as available’ basis and is for general, indicative purposes only. Although every effort is made to ensure the reliability of the information contained in this website, this shall not constitute as a warranty, either expressed or implied with regards to the accuracy and adequacy of any information stated herein.

We expressly disclaim any guarantee or warranty of promised future income or earning. Any claim of earning or earning potential should be treated as an opinion only and you shall not rely on it unless you have verified its accuracy. We shall not be held liable to and shall not accept any liability, obligation or responsibility whatsoever for any loss or damage arising from your reliance on such claims.

Links to Third Party Website

Links to third party websites may be provided in this website. The provision or assistance in providing such links is only for users' easy reference purposes only. It does not represent that we agree or do not disagree with the contents of any such external sites. We will not have or accept any liability, obligation or responsibility whatsoever for the content of such external websites and will not accept any responsibility and shall not be held responsible for any loss or damage arising from or in respect of any use or misuse or reliance on the contents of any such external websites. We reserve our right to delete or edit any information on this site at any time at our absolute discretion without giving any prior notice.

Terms of Use

We provide our services to you through this website based on the Terms of Use (‘Terms’). Please read the Terms carefully. Your use of this website constitutes your acceptance of our Terms.

Licence to Use

We grant you a limited licence to access and make personal use of this site. Except with our express written consent, you are not allowed to download or modify our website, or any portion of it. You are not allowed to reproduce, duplicate, copy or modify our website or any portion of it.

Downloading

On this website, we may provide materials which you are expressly allowed to download. By downloading any such materials, you agree to use the materials only for your personal, non-commercial use. You must retain all copyright and other proprietary notices contained in the original materials or any copy of those materials. You are not allowed to use these materials for any commercial purposes, other than for the purpose of promoting the networking business of the Company, or on any other website unless a prior approval is obtained from the Company in accordance with the QNET Policies & Procedures.

Electronic Communications

When you make any transaction via our website or send emails to us, you agree to receive communications from us electronically and all agreements, notices, or any other communications that we provide you electronically satisfy any legal requirement that such communications be in writing.

Copyright

The content of this website, including text, graphics, images, logos and the compilation of the content of this website are our intellectual property.

Personal Data

All personal data you submit to us via this website is governed by our Privacy Policy.

Links to Third Party Websites

Links to third party websites may be provided on our website. However, we are not responsible for the content of those third party websites. Please refer to our Disclaimer.

Code of Ethics

QNET expects all Independent Representatives (IRs) to uphold the principles of fairness, honesty and integrity in all their dealings and activities as IRs.

This Code of Ethics forms part of the QNET Policies & Procedures and all other regulations and agreements currently in place, which bind every IR. Any serious breach of the Code, Policies & Procedures, regulations and agreements in place will involve action(s) being taken by QNET in accordance with the QNET Policies & Procedures.

The Code of Ethics explains proper conduct of business for IRs to practice.

Additionally, QNET encourages all IRs to obtain and observe the Code of Ethics that has been provided by any DSA (Direct Selling Association) in their respective countries if and where applicable.

It is a mandatory requirement that IRs comply with the Code of Ethics at all times.

Part A - CONDUCT

1. DEALING WITH THE GENERAL PUBLIC

1.1 Contact & Communications

An IR:

a) will at all times, when contacting anyone either from a telephone list or by other means, respect the privacy and wishes of the person contacted;
b) will never engage in objectionable or abusive conduct, unfair or aggressive conduct when contacting or dealing with any other person in relation to QNET or opportunity it provides;
c) will offer the opportunities of, and association with QNET, on its merits without exaggeration, concealment, curiosity or misrepresentation;
d) will ensure they maintain their personal presentation in dress, language and documentation to the highest possible standard;
e) Will observe the provisions of the law and good manners regarding times and days when making the call and appointments.

1.2 Presenting Opportunity

An IR presenting the Business Plan at any time, conducting a Training Event or Seminar or QNET IR Meeting will:

a) not falsely represent to any person any details regarding the financial rewards available under the QNET Plan;
b) not make any false or misleading representations about the features of QNET’s products, services and programmes, including as to their standard, quality, value, characteristics, accessories, uses for a particular purpose, merchantability or benefits;
c) not make any false or misleading representations about the price of QNET products or services;
d) not engage in conduct that is liable to mislead anyone as to the nature, manufacturing process, characteristics, suitability for purpose or quality of any QNET products or services;
e) not make any false or misleading representations concerning the need by anyone for goods or services;
f) make it thoroughly clear to any person to whom the IR discusses the opportunity that financial rewards to IRs are based on an IR’s individual performance;
g) use official literature as approved by QNET including forms, scripts and other tools.

1.3 Conducting Business

An IR must not at any time:

a) take advantage of another person's disabilities or weaknesses, such as illness, age, infirmity, lack of education or unfamiliarity with language;
b) actively solicit or demand orders for QNET products by anything other than an offer to collate any order an IR wishes to make, including by the use of physical force, undue harassment or coercion;
c) refuse to identify themselves when requested to do so.

1.4 Explaining the Business Plan

When presenting or discussing the QNET Business Plan and the Benefits which might be available, an IR must generally rely for reference on QNET literature and observe the following regarding the contents of the Business Plan:

a) if predictions as to profitability are made, they should reflect what an average person carrying on the Business would achieve under normal circumstances;
b) if any estimates of profits are made, the assumptions on which they are based should be clearly stated;
c) where there is no previous experience on which to base expectations as to profitability, this should be stated when making the representation.

When presenting or discussing the QNET Business Plan, an IR must not make false representations concerning:

a) any risks likely to be associated with carrying on the Business;
b) the amount of time the average person would have to devote to carrying on the Business;
c) the annual expenditure and the annual gross income which the average person carrying on the Business might expect and the method of calculating those figures.

Part B - OBLIGATIONS

2. GENERAL OBLIGATIONS

2.1 Authorisation Limit

Authorisation of an IR is limited. They shall refer any matter pertaining to QNET to the designated Company Representative. An IR shall not interfere in any decision making process without prior written approval from the Company Representative.

2.2 Poaching Independent Representatives

QNET does not condone the intentional poaching of other competitors’ IRs or IRs from another line of referralship within the QNET Business.

3. USE OF QNET PROPERTY

As trademarks, logos and service marks are registered and owned by QNET and/or its affiliates, all written materials are the copyright of QNET. The use of trademarks, logos or service marks or the publication of copyright materials may only be undertaken with the written authorisation from QNET and not otherwise.

4. PRODUCT CLAIMS

QNET publishes detailed data about its products which is verifiable, accurate and complete. An IR must not make claims about any QNET products or services unless they are sourced from appropriate official QNET literature and accurately reflect the information contained in the appropriate literature.

5. OBLIGATIONS OF INDEPENDENT REPRESENTATIVE

5.1 Promote Ethical Business Practice

An IR will:

a) ensure the IRs in his/her group are aware of this Code and at all times carry out their Business relationships either within the group or with IRs of the public in a lawful manner, with courtesy and integrity, and in accordance with this Code;
b) ensure they remain well informed regarding laws applicable to the Business and duties of an IR including other essential facts and public policies or regulations which may affect such Business and duties;
c) keep confidential and not unethically use information that may be of detriment to another IR’s Business.

5.2 QNET’s Obligations

QNET will ensure that:

a) its employees will at all times act in a manner which does not conflict with the best legitimate interests of an IR and carry out duties in accordance with professional courtesy and integrity;
b) IRs are kept well informed regarding laws applicable to the Business and duties of IRs and other essential facts and public policies which affect such Business and duties and will comply with all the requirements thereof;
c) full cooperation of its employees is given to IRs with respect to advising them about matters which affect them;
d) it acts in the IRs’ legitimate interest to the best of its abilities.

Part C - APPLICATIONS

6. APPLICATION OF THE CODE OF ETHICS

QNET and an IR will accept the Code of Ethics entirely and observe its provisions.

6.1 Compliance

QNET and an IR will ensure full compliance of the Code:

a) in QNET’s case by Directors, Executives and all other employees;.
b) in the IR’s case by the IR and their Downlines

6.2 Administration

QNET will administer its dealings with IRs in a manner that is conducive to compliance of the Code of Ethics.

7. ETHICAL CONTACT

IR(s) must not:

a) tout for or on behalf of another MLM Company or Direct Selling Company;
b) divulge confidential information to unauthorised persons or for unauthorised or unethical purposes;
c) discuss financial aspects of other IRs’ Businesses;
d) encourage another IR to change line of referralship;
e) engage in Cross Lining or Poaching;
f) encourage or induce any other person to engage in Cross Lining or Poaching;
g) use QNET’s sponsored Functions, Literatures or CDs to support Cross Lining or Poaching.

8. POTENTIAL IR ASSISTANCE

An IR, either with or without an Upline’s assistance, must at all times complete all relevant parts of an Application in the presence of the Prospect.

8.1 Explanation to Prospect

A Sponsor or Upline must explain to the Prospect, and complete in their presence, the details of the Application Forms so that the Prospect comprehends that they are personally introduced by the Upline or Referrer.

8.2 Application Subject to Acceptance

The Application Form is subject to QNET’s discretion in accepting it as a valid application and making the appointment of that person as an IR.

9. COMPLAINTS

If an IR becomes aware of a breach of this Code, and wishes to proceed to lodge a complaint, the complaint should be made in writing in accordance to QNET Policies & Procedures.

Part D – “I AM COMMITTED TO MY SUCCESS”

“Good Business ethics starts with ME, the Leader. As a QNET Independent Representative, I will…

This is my pledge and commitment to myself, my network, and my Company.”

Earnings and Income Disclaimer

We make every effort to ensure that we accurately represent these products and services and their potential for income. Earning and/or income statements made by our Company and/or Independent Representatives are estimates of what you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual. The examples are not to be interpreted as any guarantee, promise, representation and/or assurance. We do not purport our business and/or us as being a 'get rich scheme'.

As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees, promises, representations and/or assurances concerning the level of success you may experience. Your level of success in attaining the results claimed depends on the time you devote to the business, the ideas and techniques mentioned, your finances, knowledge and various skills, since such skills and factors differ according to individuals.

Testimonials and examples used are exceptional results, which do not, or may not, apply to the average person, and are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results. We reiterate that each individual’s success depends on his or her background, dedication, desire and motivation.

There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the Internet that we cannot foresee, which can reduce results. We are not responsible for your actions. Any claims made of actual earnings or examples of actual results can be verified upon request.

The use of our information, products and/or services should be based on your own due diligence, which you undertake and confirm that you have carried out to your entire satisfaction. You agree that our company is not liable for any success or failure of your business, acts and/or conduct that is directly or indirectly related to the business and/or the purchase and use of our information, products and/or services.