Marketing

The Swiss eLearning Institute Marketing course is designed for entrepreneurs who are ready to reach out to new audiences and markets. Using invaluable hands-on insight from business owners that have successfully mastered their initial marketing challenges, the Swiss eLearning Institute has created a highly practical and accurate course that covers the most important aspects of the trade: identifying, building and managing customer relations, building and managing a strong brand, and effectively utilising Web 2.0 marketing means. Throughout the course, a broad scope of core concepts as well as the latest major trends will be covered, reflecting the forces that are impacting this ever-changing field – leaving you with the key tools to succeed at what you do best.

Key elements considered:

  • Introduction to customer segmentation
  • Basics of consumer behavior
  • Mastering the four "Ps": Product, Price, Place, Promotion
  • Online Marketing
  • Viral/Social Media Marketing
*Course available in Arabic, English, French and Russian.

Executive Summary

Marketing – is a day to day process, which is all about identifying and understanding customers’ needs/wants/desires and satisfying them better than competitors do by putting the right product/service in the right place, at the right price, at the right time.

Reading this article you will find information about…

All You Need to Know About the Company

Talking about company structure first what should come to your mind is comparison a company to a machine. The mechanism is just very similar. But what is company in real?

As there are so many types of machines and mechanisms, there are different types of companies as well with different level of liabilities.

Some opinions compare a company to a body or to a person. Think of company’s features: it has a life cycle, property and represents a separate entity.

From the hierarchical prospective you will find 3 main company levels: upper, middle and button, or with other words: Shareholders, Management and Workforce.

There are different types of structure as well how far from each other are superiors and subordinates.

Why do you have to know all these things? This is important to know because knowing you company helps you to build a strong connection with your customers.

All You Need to Know About Customers

Customers are all the people out there who are interested in purchasing your product. The term includes potential buyers as well as those who influence the final purchase decision.

Orientation on customer’s needs and wants and satisfying them better that competitors do is crucial for every company, because customers bring in money. No customers = no money = no business.

Satisfying everybody on the market is impossible, that is why you have to narrow your target group by concentrating only on those people, who will benefit the most from using your product/service. Think of the different characteristics of those who might need your product the most (occupation, level of income, geographical location, interests, etc.) and gather this information together – this will be the description of your typical customer.

When you know who your customers are, think of why should they buy your offering? What is better in your product comparing to competitors analogs. Stress the difference by promoting it.

And remember that the best way of getting new loyal customers is by referrals from other loyal customers.

All You Need to Know About Competitors

Honestly there are no outstanding facts in this article because we all faced competition in our daily life at least once. Any kind of resource limitation gives place for competition.

Competition in business is very similar to daily life one. One a company provides its customers with a product it should also take care about products value and gain advantage by dealing with competitors. This behavior is called strategy – or company’s behavior on the market.

All You Need to Know About the Place

Place or so called distribution is extremely important. It affects the success of your sales. You may chose a type of a distribution channel as well: weather it is a intensive, selective or exclusive one. What unites these 3 types of distribution mentioned above is distribution chain, or with other words the way which the product makes from its producer to final customer. As more intermediaries present in the chain , then longer is the chain.

There is no universal way how to distribute products and how long to arrange a distribution chain. The only right decision is to focus on the product and its features, customers’ needs and these will help you to create a right distribution channel.

All You Need to Know About Advertising and Much More

Promotion is a set of tools you have to establish the communication between you and your customers/ your employees/ any other interested party. This communication is very important, because you might have the best product/service in the whole wide world, but if customers do not know it exists, they would not buy it.

Promotion tools include:

Internet represents a relatively new media, opening the variety of ways to reach potential customers.

Effective marketing communication consists of 8 steps: identifying target audience, defining the pricing objective, based on first two steps designing the message, selecting communication channel, establishing the budget, choosing the promotional tool(s) to use, measuring results after the campaign is done and last but not the least analyzing results.

Company should also care how to compete and about its competitors analysis.

Still the question about competition remains very tricky. There are strong and weak competitors and competition with any of them can be either easy or hard.

All You Need to Know About the Product

According to a strong stereotype “product” is presented in our minds as something tangible. But this Is not 100% correct. Product might me intangible as well, for example service. Everything what can mean a final result of a natural process, human work and labor can be called a product.

In order to succeed with your new product you have to follow some simple rules. First, it is “a must” to analyze the market you are entering (with its constant customers, prices and competitors). Focus on your core product or the main thing you are selling. After that you should switch to actual product level. This frame creates additional value around your product (package, design, etc). And only after you can add some frills there – augmented product level, like different services you can offer in addition to your product.

Simple thing you have to remember that every product starts with the idea. Idea triggers screening or research to find out actual customers needs, current offers on the market and as well as how you can fit there with your product. Building up a strong concept of a product leads to its test. After successful test it is important to build a strategy and to estimate forecast of sales. And finally profit estimation ends this process and helps you to take a right decision according to the future of your product.

Remember that it is very important to know well all components of marketing (company, product, place, competitors etc). Although they represent separate units but also co-exist together in one system.

Price Uncovered

Price is the only tool you have for generating money inflow to your business.

Price represents the exchange value for having or using the product/service from the perspective of both – the seller and the buyer. It can be reflected in monetary as well as n non monetary form (barter).

Before setting the price on your product/service it is useful to take a look at how competitors price their offerings that are similar to yours. Another thing to consider is customer’s ability and readiness to pay for product like yours. And no matter what approach you choose, the price always has to cover all the expenses you had in the course of production, delivering and selling of your product/service.

Costs come in two forms: variable (those that increase in proportion with the number of products produced/ services delivered) and fixed (those that do not depend on, and stay the same regardless of the number of product produced/ services delivered). Total cost = sum of fixed costs + sum of variable costs.

At different stages of your business different objectives may influence the price (lowering or bringing it up). Some of the most widespread objectives are: survival, profit maximizing, growing the number of your customers.

There are few techniques to stimulate sales in the short run, they are: ending your price at 9, sale signs, bundle pricing, “money back” guarantee, etc.

Privacy Policy

QNET is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience.

This Statement of Privacy applies to the QNET website and governs data collection and usage. By using the QNET website, you consent to the data practices described in this statement.

Collection of Your Personal Information

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There is also information about your computer hardware and software that is automatically collected by QNET. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by QNET for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the QNET website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through QNET public message boards, this information may be collected and used by others. Note: QNET does not read any of your private online communications.

QNET encourages you to review the privacy statements of websites you choose to link to from QNET so that you can understand how those websites collect, use and share your information. QNET is not responsible for the privacy statements or other content on websites outside of the QNET website and the QNET family of websites.

Use of Your Personal Information

QNET collects and uses your personal information to operate the QNET website and deliver the services you have requested. QNET also uses your personally identifiable information to inform you of other products or services available from QNET and its affiliates. QNET may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

QNET does not sell, rent or lease its customer lists to third parties. QNET may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, telephone number) is not transferred to the third party. In addition, QNET may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to QNET, and they are required to maintain the confidentiality of your information.

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QNET websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on QNET or the site; (b) protect and defend the rights or property of QNET; and, (c) act under exigent circumstances to protect the personal safety of users of QNET, or the public.

Use of Cookies

The QNET website use cookies to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programmes or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalise QNET's pages, or register with QNET site or services, a cookie helps QNET to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same QNET website, the information you previously provided can be retrieved, so you can easily use the QNET features that you customised.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the QNET services or websites you visit.

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QNET secures your personal information from unauthorised access, use or disclosure. QNET secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

QNET will occasionally update this Statement of Privacy to reflect company and customer feedback. QNET encourages you to periodically review this Statement to be informed of how QNET is protecting your information.

Contact Information

QNET welcomes your comments regarding this Statement of Privacy. If you believe that QNET has not adhered to this Statement, please contact QNET's webmaster. We will use commercially reasonable efforts to promptly determine and remedy the problem

Disclaimer

Your use of this website constitutes your acceptance to the terms of this Disclaimer.

No Warranty to Accuracy

The information provided by us on this website is on an ‘as is’, ‘as available’ basis and is for general, indicative purposes only. Although every effort is made to ensure the reliability of the information contained in this website, this shall not constitute as a warranty, either expressed or implied with regards to the accuracy and adequacy of any information stated herein.

We expressly disclaim any guarantee or warranty of promised future income or earning. Any claim of earning or earning potential should be treated as an opinion only and you shall not rely on it unless you have verified its accuracy. We shall not be held liable to and shall not accept any liability, obligation or responsibility whatsoever for any loss or damage arising from your reliance on such claims.

Links to Third Party Website

Links to third party websites may be provided in this website. The provision or assistance in providing such links is only for users' easy reference purposes only. It does not represent that we agree or do not disagree with the contents of any such external sites. We will not have or accept any liability, obligation or responsibility whatsoever for the content of such external websites and will not accept any responsibility and shall not be held responsible for any loss or damage arising from or in respect of any use or misuse or reliance on the contents of any such external websites. We reserve our right to delete or edit any information on this site at any time at our absolute discretion without giving any prior notice.

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Downloading

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Code of Ethics

QNET expects all Independent Representatives (IRs) to uphold the principles of fairness, honesty and integrity in all their dealings and activities as IRs.

This Code of Ethics forms part of the QNET Policies & Procedures and all other regulations and agreements currently in place, which bind every IR. Any serious breach of the Code, Policies & Procedures, regulations and agreements in place will involve action(s) being taken by QNET in accordance with the QNET Policies & Procedures.

The Code of Ethics explains proper conduct of business for IRs to practice.

Additionally, QNET encourages all IRs to obtain and observe the Code of Ethics that has been provided by any DSA (Direct Selling Association) in their respective countries if and where applicable.

It is a mandatory requirement that IRs comply with the Code of Ethics at all times.

Part A - CONDUCT

1. DEALING WITH THE GENERAL PUBLIC

1.1 Contact & Communications

An IR:

a) will at all times, when contacting anyone either from a telephone list or by other means, respect the privacy and wishes of the person contacted;
b) will never engage in objectionable or abusive conduct, unfair or aggressive conduct when contacting or dealing with any other person in relation to QNET or opportunity it provides;
c) will offer the opportunities of, and association with QNET, on its merits without exaggeration, concealment, curiosity or misrepresentation;
d) will ensure they maintain their personal presentation in dress, language and documentation to the highest possible standard;
e) Will observe the provisions of the law and good manners regarding times and days when making the call and appointments.

1.2 Presenting Opportunity

An IR presenting the Business Plan at any time, conducting a Training Event or Seminar or QNET IR Meeting will:

a) not falsely represent to any person any details regarding the financial rewards available under the QNET Plan;
b) not make any false or misleading representations about the features of QNET’s products, services and programmes, including as to their standard, quality, value, characteristics, accessories, uses for a particular purpose, merchantability or benefits;
c) not make any false or misleading representations about the price of QNET products or services;
d) not engage in conduct that is liable to mislead anyone as to the nature, manufacturing process, characteristics, suitability for purpose or quality of any QNET products or services;
e) not make any false or misleading representations concerning the need by anyone for goods or services;
f) make it thoroughly clear to any person to whom the IR discusses the opportunity that financial rewards to IRs are based on an IR’s individual performance;
g) use official literature as approved by QNET including forms, scripts and other tools.

1.3 Conducting Business

An IR must not at any time:

a) take advantage of another person's disabilities or weaknesses, such as illness, age, infirmity, lack of education or unfamiliarity with language;
b) actively solicit or demand orders for QNET products by anything other than an offer to collate any order an IR wishes to make, including by the use of physical force, undue harassment or coercion;
c) refuse to identify themselves when requested to do so.

1.4 Explaining the Business Plan

When presenting or discussing the QNET Business Plan and the Benefits which might be available, an IR must generally rely for reference on QNET literature and observe the following regarding the contents of the Business Plan:

a) if predictions as to profitability are made, they should reflect what an average person carrying on the Business would achieve under normal circumstances;
b) if any estimates of profits are made, the assumptions on which they are based should be clearly stated;
c) where there is no previous experience on which to base expectations as to profitability, this should be stated when making the representation.

When presenting or discussing the QNET Business Plan, an IR must not make false representations concerning:

a) any risks likely to be associated with carrying on the Business;
b) the amount of time the average person would have to devote to carrying on the Business;
c) the annual expenditure and the annual gross income which the average person carrying on the Business might expect and the method of calculating those figures.

Part B - OBLIGATIONS

2. GENERAL OBLIGATIONS

2.1 Authorisation Limit

Authorisation of an IR is limited. They shall refer any matter pertaining to QNET to the designated Company Representative. An IR shall not interfere in any decision making process without prior written approval from the Company Representative.

2.2 Poaching Independent Representatives

QNET does not condone the intentional poaching of other competitors’ IRs or IRs from another line of referralship within the QNET Business.

3. USE OF QNET PROPERTY

As trademarks, logos and service marks are registered and owned by QNET and/or its affiliates, all written materials are the copyright of QNET. The use of trademarks, logos or service marks or the publication of copyright materials may only be undertaken with the written authorisation from QNET and not otherwise.

4. PRODUCT CLAIMS

QNET publishes detailed data about its products which is verifiable, accurate and complete. An IR must not make claims about any QNET products or services unless they are sourced from appropriate official QNET literature and accurately reflect the information contained in the appropriate literature.

5. OBLIGATIONS OF INDEPENDENT REPRESENTATIVE

5.1 Promote Ethical Business Practice

An IR will:

a) ensure the IRs in his/her group are aware of this Code and at all times carry out their Business relationships either within the group or with IRs of the public in a lawful manner, with courtesy and integrity, and in accordance with this Code;
b) ensure they remain well informed regarding laws applicable to the Business and duties of an IR including other essential facts and public policies or regulations which may affect such Business and duties;
c) keep confidential and not unethically use information that may be of detriment to another IR’s Business.

5.2 QNET’s Obligations

QNET will ensure that:

a) its employees will at all times act in a manner which does not conflict with the best legitimate interests of an IR and carry out duties in accordance with professional courtesy and integrity;
b) IRs are kept well informed regarding laws applicable to the Business and duties of IRs and other essential facts and public policies which affect such Business and duties and will comply with all the requirements thereof;
c) full cooperation of its employees is given to IRs with respect to advising them about matters which affect them;
d) it acts in the IRs’ legitimate interest to the best of its abilities.

Part C - APPLICATIONS

6. APPLICATION OF THE CODE OF ETHICS

QNET and an IR will accept the Code of Ethics entirely and observe its provisions.

6.1 Compliance

QNET and an IR will ensure full compliance of the Code:

a) in QNET’s case by Directors, Executives and all other employees;.
b) in the IR’s case by the IR and their Downlines

6.2 Administration

QNET will administer its dealings with IRs in a manner that is conducive to compliance of the Code of Ethics.

7. ETHICAL CONTACT

IR(s) must not:

a) tout for or on behalf of another MLM Company or Direct Selling Company;
b) divulge confidential information to unauthorised persons or for unauthorised or unethical purposes;
c) discuss financial aspects of other IRs’ Businesses;
d) encourage another IR to change line of referralship;
e) engage in Cross Lining or Poaching;
f) encourage or induce any other person to engage in Cross Lining or Poaching;
g) use QNET’s sponsored Functions, Literatures or CDs to support Cross Lining or Poaching.

8. POTENTIAL IR ASSISTANCE

An IR, either with or without an Upline’s assistance, must at all times complete all relevant parts of an Application in the presence of the Prospect.

8.1 Explanation to Prospect

A Sponsor or Upline must explain to the Prospect, and complete in their presence, the details of the Application Forms so that the Prospect comprehends that they are personally introduced by the Upline or Referrer.

8.2 Application Subject to Acceptance

The Application Form is subject to QNET’s discretion in accepting it as a valid application and making the appointment of that person as an IR.

9. COMPLAINTS

If an IR becomes aware of a breach of this Code, and wishes to proceed to lodge a complaint, the complaint should be made in writing in accordance to QNET Policies & Procedures.

Part D – “I AM COMMITTED TO MY SUCCESS”

“Good Business ethics starts with ME, the Leader. As a QNET Independent Representative, I will…

This is my pledge and commitment to myself, my network, and my Company.”

Earnings and Income Disclaimer

We make every effort to ensure that we accurately represent these products and services and their potential for income. Earning and/or income statements made by our Company and/or Independent Representatives are estimates of what you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual. The examples are not to be interpreted as any guarantee, promise, representation and/or assurance. We do not purport our business and/or us as being a 'get rich scheme'.

As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees, promises, representations and/or assurances concerning the level of success you may experience. Your level of success in attaining the results claimed depends on the time you devote to the business, the ideas and techniques mentioned, your finances, knowledge and various skills, since such skills and factors differ according to individuals.

Testimonials and examples used are exceptional results, which do not, or may not, apply to the average person, and are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results. We reiterate that each individual’s success depends on his or her background, dedication, desire and motivation.

There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the Internet that we cannot foresee, which can reduce results. We are not responsible for your actions. Any claims made of actual earnings or examples of actual results can be verified upon request.

The use of our information, products and/or services should be based on your own due diligence, which you undertake and confirm that you have carried out to your entire satisfaction. You agree that our company is not liable for any success or failure of your business, acts and/or conduct that is directly or indirectly related to the business and/or the purchase and use of our information, products and/or services.