Presentation and Communication Skills

The Swiss eLearning Institute's Presentation and Communication Skills course introduces aspiring leaders and entrepreneurs to their most important companion on their road to success: effective communication. The mastery of interpersonal communication is a prerequisite to any favorable business interaction. Every single working day holds challenges that imply influencing others' thinking and actions – moments that demand special skills and consideration. By advancing through the course curriculum, proven communication and persuasion concepts and strategies will become essential tools in each participant's skillset.

Based on a modular design provided by leading communication experts and trainers, each unit provides key concepts using a fresh, practical approach highly adaptable to individual needs.

Topics covered:

  • The nature of communication
  • Key elements of communication
  • Internal vs. external
  • Oral and written communication secrets
  • Introduction to persuasion
  • Successful communication in teams
*Course available in Arabic, English, French, Russian and Turkish.

Executive Summary

What is Business Communication?

Communication is about getting the right information out and the right time in the right way. Communication can be oral, written or visual. Also body language is part of communication. Good communication is important in order to build and keep strong relationships. Communication in business takes over many responsibilities. It helps to solve problems and even prevents them and it is an important aspect of team work. Good communication increases productivity and helps to make good decisions.

Key Elements of Communication

Communication involves three parts, namely the sender, the message and the receiver. The sender encodes an idea into a message and transmits it to the receiver who then decodes and interprets it. Feeback is the mirror of communication, because the sender of the message can make sure if the receiver received the message and understood it. Feedback should be specific, not personal and constructive.

Internal and External Communication

Internal communication is all the communication that takes place within the company. It can come in three different types. Upward (information is running up the organizational hierarch), downward (information running down) and horizontal (information is shared by people of the same hierarchical status). External communication is when information about the company is carried out of the company. This can happen thru advertisement, press releases and conversations with people not belonging to the company itself.

Social Media

The use of social media is crucial if a company/organization wants to be presented world-wide, or in their local community. Social media is the key for young businesses, as their followers would promote it among their friends. It’s suggested to use various social media simultaneously, learn how to use blogging, video uploading, and social networking and start spreading the word!

Barriers to Effective Communication

Communication is not easy because there are barriers that hamper a good flow of information. The audience can be barrier. Be aware who your audience is and adapt your speech and/or presentation when communicating with different audiences. Distractions (physical and emotional) are barriers as well. Physical distractions can be for example technical problems and emotional distractions can be mood or health situation. Doing business with people coming from a different cultural background and/or speaking another language also hinder good communication. Some barriers can be avoided and some not. Try to avoid those that you have control over.

Written Official Business Letter

Written business letters represent you and your organization. Be professional; keep the general format of the letter. Try to avoid shortened verb-formats and abbreviations. Put your thoughts into the 3 standard points: greeting, body and closing. Try to keep the message to the point and as brief as possible.

Persuasive Message

Writing persuasive message is highly important whether your aim is fundraising, selling or lobbying. When you are at the planning phase you determine the purpose, audience and make sure that you are perceived “credible” in the eyes of the audience. Seek to incorporate the AIDA plan to your message, first grab the reader’s Attention, awaken their Interest, show how they can benefit by shaping the idea towards their Desire and finally call for Action! When you are preparing your message keep in mind that the person who reads it might have 200 other letters to read the same day so try be original! One of the most important parts is the beginning of your message; make it as catchy as possible!

Verbal Communication

Oral presentations are very similar to written messages, only they are usually kept simpler. When you prepare your presentation first identify the idea you want to share, think about who your audience is and how you are going to fit the presentation to need of the audience. Consider the physical environment and other constraints. Make your message relevant to the audience; relate the topic to their needs/interests. Use visual aids and other devices if possible in order to make the presentation more exciting. Challenge yourself, use alternative techniques to grab the attention. Put big emphasis on the opening and the closing of the presentation, make it personal. Try to maintain eye contact with your audience, so they will feel that you are talking to them!

Body language is a crucial part of communication; apparently people pay more attention on how you speak rather than what you say. During a business meeting try to keep eye contact with your partners 70-80% of the time, make the others comfortable by smiling at them. While standing keep the back straight and your head up. While sitting keep the spine straight and your shoulder back in order to look confident. Do not lie in the chair or lean against the wall. No one wants to make business with you if you don’t have any energy. Try not to use your hands a lot when you speak, you may look unprofessional.

Communicating in Teams

Working in teams is becoming a regular why of working in many companies, thus communication in team needs to good. Team work improves efficiency and productivity, because ideas and knowledge are shared and more people contribute to one project. Be careful of the risk that could come along with group work, such as groupthink, conformity and having free riders on your team. Teams are formed to fulfill a certain purpose for example developing and working on a project. There are four (+2) stages that a team goes through when working together: forming, storming, norming and performing. The stages of adjourning, in which the te!m dissolves, or transfor-ing, where tha team stays together to continue working, can be added as well if applicable. Active listening is the key to good teamwork. However, listening is nkt as easy as it seems, because it takes some skills to really pay full attentioN to one conversation only without driftilf away. One of these skills is to stay conCentrated and show that you are listening by either nodding or asking detaaled questions that show that you listened and understood what was being said. When working in teams, but also outside of team work, it will happen that you have to attend a meeting or maybe even hold a meeting yourself. Meetings should be effective since they take a lot of time in its preparation and follow up work, but also attending meetings can be time consuming for its participants. Make sure to only hold a meeting when necessary and prepare and agenda and keep it! After the meeting you may prepare note (meeting minutes) with information about what happened and what was being said during the meeting and distribute these among the participants.

Privacy Policy

QNET is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience.

This Statement of Privacy applies to the QNET website and governs data collection and usage. By using the QNET website, you consent to the data practices described in this statement.

Collection of Your Personal Information

QNET collects personally identifiable information, such as your email address, name, home or work address or telephone number. QNET also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favourites.

There is also information about your computer hardware and software that is automatically collected by QNET. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by QNET for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the QNET website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through QNET public message boards, this information may be collected and used by others. Note: QNET does not read any of your private online communications.

QNET encourages you to review the privacy statements of websites you choose to link to from QNET so that you can understand how those websites collect, use and share your information. QNET is not responsible for the privacy statements or other content on websites outside of the QNET website and the QNET family of websites.

Use of Your Personal Information

QNET collects and uses your personal information to operate the QNET website and deliver the services you have requested. QNET also uses your personally identifiable information to inform you of other products or services available from QNET and its affiliates. QNET may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

QNET does not sell, rent or lease its customer lists to third parties. QNET may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, telephone number) is not transferred to the third party. In addition, QNET may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to QNET, and they are required to maintain the confidentiality of your information.

QNET does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

QNET keeps track of the websites and pages our customers visit within QNET, in order to determine what QNET services are the most popular. This data is used to deliver customised content and advertising within QNET to customers whose behaviour indicates that they are interested in a particular subject area.

QNET websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on QNET or the site; (b) protect and defend the rights or property of QNET; and, (c) act under exigent circumstances to protect the personal safety of users of QNET, or the public.

Use of Cookies

The QNET website use cookies to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programmes or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalise QNET's pages, or register with QNET site or services, a cookie helps QNET to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same QNET website, the information you previously provided can be retrieved, so you can easily use the QNET features that you customised.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the QNET services or websites you visit.

Security of Your Personal Information

QNET secures your personal information from unauthorised access, use or disclosure. QNET secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

QNET will occasionally update this Statement of Privacy to reflect company and customer feedback. QNET encourages you to periodically review this Statement to be informed of how QNET is protecting your information.

Contact Information

QNET welcomes your comments regarding this Statement of Privacy. If you believe that QNET has not adhered to this Statement, please contact QNET's webmaster. We will use commercially reasonable efforts to promptly determine and remedy the problem

Disclaimer

Your use of this website constitutes your acceptance to the terms of this Disclaimer.

No Warranty to Accuracy

The information provided by us on this website is on an ‘as is’, ‘as available’ basis and is for general, indicative purposes only. Although every effort is made to ensure the reliability of the information contained in this website, this shall not constitute as a warranty, either expressed or implied with regards to the accuracy and adequacy of any information stated herein.

We expressly disclaim any guarantee or warranty of promised future income or earning. Any claim of earning or earning potential should be treated as an opinion only and you shall not rely on it unless you have verified its accuracy. We shall not be held liable to and shall not accept any liability, obligation or responsibility whatsoever for any loss or damage arising from your reliance on such claims.

Links to Third Party Website

Links to third party websites may be provided in this website. The provision or assistance in providing such links is only for users' easy reference purposes only. It does not represent that we agree or do not disagree with the contents of any such external sites. We will not have or accept any liability, obligation or responsibility whatsoever for the content of such external websites and will not accept any responsibility and shall not be held responsible for any loss or damage arising from or in respect of any use or misuse or reliance on the contents of any such external websites. We reserve our right to delete or edit any information on this site at any time at our absolute discretion without giving any prior notice.

Terms of Use

We provide our services to you through this website based on the Terms of Use (‘Terms’). Please read the Terms carefully. Your use of this website constitutes your acceptance of our Terms.

Licence to Use

We grant you a limited licence to access and make personal use of this site. Except with our express written consent, you are not allowed to download or modify our website, or any portion of it. You are not allowed to reproduce, duplicate, copy or modify our website or any portion of it.

Downloading

On this website, we may provide materials which you are expressly allowed to download. By downloading any such materials, you agree to use the materials only for your personal, non-commercial use. You must retain all copyright and other proprietary notices contained in the original materials or any copy of those materials. You are not allowed to use these materials for any commercial purposes, other than for the purpose of promoting the networking business of the Company, or on any other website unless a prior approval is obtained from the Company in accordance with the QNET Policies & Procedures.

Electronic Communications

When you make any transaction via our website or send emails to us, you agree to receive communications from us electronically and all agreements, notices, or any other communications that we provide you electronically satisfy any legal requirement that such communications be in writing.

Copyright

The content of this website, including text, graphics, images, logos and the compilation of the content of this website are our intellectual property.

Personal Data

All personal data you submit to us via this website is governed by our Privacy Policy.

Links to Third Party Websites

Links to third party websites may be provided on our website. However, we are not responsible for the content of those third party websites. Please refer to our Disclaimer.

Code of Ethics

QNET expects all Independent Representatives (IRs) to uphold the principles of fairness, honesty and integrity in all their dealings and activities as IRs.

This Code of Ethics forms part of the QNET Policies & Procedures and all other regulations and agreements currently in place, which bind every IR. Any serious breach of the Code, Policies & Procedures, regulations and agreements in place will involve action(s) being taken by QNET in accordance with the QNET Policies & Procedures.

The Code of Ethics explains proper conduct of business for IRs to practice.

Additionally, QNET encourages all IRs to obtain and observe the Code of Ethics that has been provided by any DSA (Direct Selling Association) in their respective countries if and where applicable.

It is a mandatory requirement that IRs comply with the Code of Ethics at all times.

Part A - CONDUCT

1. DEALING WITH THE GENERAL PUBLIC

1.1 Contact & Communications

An IR:

a) will at all times, when contacting anyone either from a telephone list or by other means, respect the privacy and wishes of the person contacted;
b) will never engage in objectionable or abusive conduct, unfair or aggressive conduct when contacting or dealing with any other person in relation to QNET or opportunity it provides;
c) will offer the opportunities of, and association with QNET, on its merits without exaggeration, concealment, curiosity or misrepresentation;
d) will ensure they maintain their personal presentation in dress, language and documentation to the highest possible standard;
e) Will observe the provisions of the law and good manners regarding times and days when making the call and appointments.

1.2 Presenting Opportunity

An IR presenting the Business Plan at any time, conducting a Training Event or Seminar or QNET IR Meeting will:

a) not falsely represent to any person any details regarding the financial rewards available under the QNET Plan;
b) not make any false or misleading representations about the features of QNET’s products, services and programmes, including as to their standard, quality, value, characteristics, accessories, uses for a particular purpose, merchantability or benefits;
c) not make any false or misleading representations about the price of QNET products or services;
d) not engage in conduct that is liable to mislead anyone as to the nature, manufacturing process, characteristics, suitability for purpose or quality of any QNET products or services;
e) not make any false or misleading representations concerning the need by anyone for goods or services;
f) make it thoroughly clear to any person to whom the IR discusses the opportunity that financial rewards to IRs are based on an IR’s individual performance;
g) use official literature as approved by QNET including forms, scripts and other tools.

1.3 Conducting Business

An IR must not at any time:

a) take advantage of another person's disabilities or weaknesses, such as illness, age, infirmity, lack of education or unfamiliarity with language;
b) actively solicit or demand orders for QNET products by anything other than an offer to collate any order an IR wishes to make, including by the use of physical force, undue harassment or coercion;
c) refuse to identify themselves when requested to do so.

1.4 Explaining the Business Plan

When presenting or discussing the QNET Business Plan and the Benefits which might be available, an IR must generally rely for reference on QNET literature and observe the following regarding the contents of the Business Plan:

a) if predictions as to profitability are made, they should reflect what an average person carrying on the Business would achieve under normal circumstances;
b) if any estimates of profits are made, the assumptions on which they are based should be clearly stated;
c) where there is no previous experience on which to base expectations as to profitability, this should be stated when making the representation.

When presenting or discussing the QNET Business Plan, an IR must not make false representations concerning:

a) any risks likely to be associated with carrying on the Business;
b) the amount of time the average person would have to devote to carrying on the Business;
c) the annual expenditure and the annual gross income which the average person carrying on the Business might expect and the method of calculating those figures.

Part B - OBLIGATIONS

2. GENERAL OBLIGATIONS

2.1 Authorisation Limit

Authorisation of an IR is limited. They shall refer any matter pertaining to QNET to the designated Company Representative. An IR shall not interfere in any decision making process without prior written approval from the Company Representative.

2.2 Poaching Independent Representatives

QNET does not condone the intentional poaching of other competitors’ IRs or IRs from another line of referralship within the QNET Business.

3. USE OF QNET PROPERTY

As trademarks, logos and service marks are registered and owned by QNET and/or its affiliates, all written materials are the copyright of QNET. The use of trademarks, logos or service marks or the publication of copyright materials may only be undertaken with the written authorisation from QNET and not otherwise.

4. PRODUCT CLAIMS

QNET publishes detailed data about its products which is verifiable, accurate and complete. An IR must not make claims about any QNET products or services unless they are sourced from appropriate official QNET literature and accurately reflect the information contained in the appropriate literature.

5. OBLIGATIONS OF INDEPENDENT REPRESENTATIVE

5.1 Promote Ethical Business Practice

An IR will:

a) ensure the IRs in his/her group are aware of this Code and at all times carry out their Business relationships either within the group or with IRs of the public in a lawful manner, with courtesy and integrity, and in accordance with this Code;
b) ensure they remain well informed regarding laws applicable to the Business and duties of an IR including other essential facts and public policies or regulations which may affect such Business and duties;
c) keep confidential and not unethically use information that may be of detriment to another IR’s Business.

5.2 QNET’s Obligations

QNET will ensure that:

a) its employees will at all times act in a manner which does not conflict with the best legitimate interests of an IR and carry out duties in accordance with professional courtesy and integrity;
b) IRs are kept well informed regarding laws applicable to the Business and duties of IRs and other essential facts and public policies which affect such Business and duties and will comply with all the requirements thereof;
c) full cooperation of its employees is given to IRs with respect to advising them about matters which affect them;
d) it acts in the IRs’ legitimate interest to the best of its abilities.

Part C - APPLICATIONS

6. APPLICATION OF THE CODE OF ETHICS

QNET and an IR will accept the Code of Ethics entirely and observe its provisions.

6.1 Compliance

QNET and an IR will ensure full compliance of the Code:

a) in QNET’s case by Directors, Executives and all other employees;.
b) in the IR’s case by the IR and their Downlines

6.2 Administration

QNET will administer its dealings with IRs in a manner that is conducive to compliance of the Code of Ethics.

7. ETHICAL CONTACT

IR(s) must not:

a) tout for or on behalf of another MLM Company or Direct Selling Company;
b) divulge confidential information to unauthorised persons or for unauthorised or unethical purposes;
c) discuss financial aspects of other IRs’ Businesses;
d) encourage another IR to change line of referralship;
e) engage in Cross Lining or Poaching;
f) encourage or induce any other person to engage in Cross Lining or Poaching;
g) use QNET’s sponsored Functions, Literatures or CDs to support Cross Lining or Poaching.

8. POTENTIAL IR ASSISTANCE

An IR, either with or without an Upline’s assistance, must at all times complete all relevant parts of an Application in the presence of the Prospect.

8.1 Explanation to Prospect

A Sponsor or Upline must explain to the Prospect, and complete in their presence, the details of the Application Forms so that the Prospect comprehends that they are personally introduced by the Upline or Referrer.

8.2 Application Subject to Acceptance

The Application Form is subject to QNET’s discretion in accepting it as a valid application and making the appointment of that person as an IR.

9. COMPLAINTS

If an IR becomes aware of a breach of this Code, and wishes to proceed to lodge a complaint, the complaint should be made in writing in accordance to QNET Policies & Procedures.

Part D – “I AM COMMITTED TO MY SUCCESS”

“Good Business ethics starts with ME, the Leader. As a QNET Independent Representative, I will…

This is my pledge and commitment to myself, my network, and my Company.”

Earnings and Income Disclaimer

We make every effort to ensure that we accurately represent these products and services and their potential for income. Earning and/or income statements made by our Company and/or Independent Representatives are estimates of what you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual. The examples are not to be interpreted as any guarantee, promise, representation and/or assurance. We do not purport our business and/or us as being a 'get rich scheme'.

As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees, promises, representations and/or assurances concerning the level of success you may experience. Your level of success in attaining the results claimed depends on the time you devote to the business, the ideas and techniques mentioned, your finances, knowledge and various skills, since such skills and factors differ according to individuals.

Testimonials and examples used are exceptional results, which do not, or may not, apply to the average person, and are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results. We reiterate that each individual’s success depends on his or her background, dedication, desire and motivation.

There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the Internet that we cannot foresee, which can reduce results. We are not responsible for your actions. Any claims made of actual earnings or examples of actual results can be verified upon request.

The use of our information, products and/or services should be based on your own due diligence, which you undertake and confirm that you have carried out to your entire satisfaction. You agree that our company is not liable for any success or failure of your business, acts and/or conduct that is directly or indirectly related to the business and/or the purchase and use of our information, products and/or services.